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Teachers Building Society refreshes brand image with help of local agency

Mar 04, 2011

Wimborne-based Teachers Building Society has announced that it has refreshed its brand image with the help of Christchurch-based agency CHS Creative.

The brand has been modernised to provide greater coherence and consistency without incurring the expense of a total redesign or name change.

 


James Bawa, chief executive of Teachers Building Society, said:  “We are delighted to be able to present a new, clearer brand to our customers, staff and partners. We achieve a very high satisfaction rating from our customers, but many have told us that they wish they’d known about us before! As a mutual, we want to ensure we get our message out to as many people as possible in a responsible way, and this brand refresh is part of that process.”

Steve Keats, Managing Director of CHS, said “It was clear to us early on in the briefing process that Teachers Building Society had a very strong product range, but more importantly, an outstanding customer service ethos, which is a rare thing nowadays in financial services. It’s been really rewarding to work closely with a local brand and give it an identity to compete on a truly national level. We look forward to taking the brand from strength-to-strength in the coming years.”